CRM usually stands for Customer Relationship Management. But, many public sector organizations think of it as Constituent Relationship Management – with constituents including not only the citizens you serve, but your employees as well. Customer Relationship Management is a strategy to integrate and coordinate all customer facing processes, channels, and interactions to improve sales, profitability, and customer satisfaction.
CRM has become increasingly important as a result of more transparent markets, globalization and lower trade barriers. The constant threat of competition means that there has never been a greater need to win new customers and extend existing relationships.
A CRM strategy is the first step in realizing the following benefits:
- Reduction in costs for new customer acquisition and new sales.
- Increase in customer loyalty and customer retention.
- Greater customer satisfaction
- Maximizing the return on existing relationship> Increase revenue per customer
- Improvement of operational processes.
- Competitive Advantage.
SugarCRM is a commercial open source CRM. A complete CRM system for businesses of all sizes. Core CRM functionality includes sales automation, marketing campaigns, support cases, project mgmt, calendaring and more. Built in PHP, it supports MySQL and SQL Server.
CiviCRM is web-based, open source, internationalized, and designed specifically to meet the needs of advocacy, non-profit and non-governmental groups.
Compiere is an integrated open source ERP and CRM business solution built on a powerful Model-driven Application Platform that gives you the capabilities to run YOUR business, YOUR way.